GSS comes to the heartland

The Great Singapore Sale is everywhere. Or should i say everyone seemed to have latched onto the GSS bandwagon?

I went to the market-place this morning only to find the GSS poster plastered all over. There was even a marquee, albeit a small one, which appears to serve as a gift-exchange station for 'shoppers'. I walked past and momentarily caught the words 'sure-win' on a banner hung inside the marquee. Ah, the usual gimmicks.

Talk about the GSS going into the heartlands. Well, it was right before my eyes. But i wonder what sort of things are on sale. At the market-place, there are mainly standalone provision shops, including the ubiqutous Watson's, Guardian and what have you, which sell mostly daily necessities. Maybe the prices of the goods have been reduced a little, but these discounts do not quite gel with the GSS image that i have in mind. I am talking about luxury items, like clothes, watches, sneakers, accessories - things which are galore in downtown Orchard Road, you know.

In any case, without the GSS, there is always an air of excitement at the market-place. Everny weekend without fail, nearby and faraway residents descend here to enjoy good hawker food. Without the GSS branding, the shops would do just as well, i reckon, since the customers are their usual patrons. It's quite unlikely you'd attract people who do not live in the vicinity.